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TOSHIBA VISION

Sponsorships and Participation

Toshiba is the official sponsor of the Times Square New Year's Eve Ball Drop in New York.
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About Toshiba Vision

Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and local events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits.


 

 

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